Link building is a hot topic in the SEO community, but even if you aren’t a marketer or SEO specialist, you can undoubtedly appreciate the importance organic web traffic plays in boosting your brand recognition and SERP ranking.

What Is Link Building?

Backlinks – also known as inbound links are links that connect a page, product, or piece of content from one website to a page on another site. This makes your website easier for users to find and helps to build trust. However, backlinks also increase your digital “street cred” with search engines like Google, and the more creditability your content earns, the higher it will rank on search result pages.

Link building isn’t a new strategy. Creative inbound linking has been a part of the SEO essentials toolkit for years. However, how these links are obtained has changed significantly, and if your off-site SEO hasn’t adapted along with it, you will not see the kind of results you want.